Roald Dahl's secret to a good children's book: Make sure it 'enthrals the child'

Roald Dahl, the author of children's classics such as "James and the Giant Peach" and "Charlie and the Chocolate Factory," believed in stories that enthralled young readers, getting them to love books for a lifetime.

source https://www.cnn.com/style/article/roald-dahl-letter-childrens-books-arts-trnd/index.html